Built for Business Owners.
Focused on What Comes Next.
Redwood Advisor Partners helps privately held business owners build stronger, more valuable businesses while preparing for growth, transition, and the future on their terms.
Our approach brings together enterprise value, owner readiness, financial analysis, and business attractiveness to identify priorities and turn them into action. Through hands-on advisory and specialized resources, Redwood helps owners strengthen the business today while creating more options for tomorrow.
Experience Across Business Finance & Capital
Redwood Advisor Partners was founded by Reed Johnson, a finance professional with more than 18 years of experience across banking, private lending, investment management, and capital advisory.
His background includes founding a financial analytics firm, owning an Investment advisory firm serving a family office focused on early-stage investments, managing a private debt fund, and working across banking, private lending, and institutional capital introductions.
This experience shapes Redwood’s practical approach to helping business owners strengthen enterprise value, address financial priorities, access capital and specialized resources, and create more options for growth or transition.
Start a Conversation
Tell us a little about your business, your priorities, and what you're working toward. We'll explore how Redwood can help strengthen your business, address financial and strategic priorities, and create more options for growth or transition.